The Isle of Man wine merchants fought off tough competition from the UK.
The Wine Cellar has won the '2021 Rioja Wine Month Award' for their off-trade campaign, beating all wine merchants in the UK.
The competition was run by food and beverage public relations agency, Phipps Relations, in collaboration with Harpers, and was designed to increase sales of Rioja during October.
Judges said they were so impressed with the Wine Cellar's 'range of tastings' and 'comprehensive' social media campaign.
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