Islanders are being warned that e-cigarettes still aren't the answer to quitting the habit.
The Public Health Directorate says most cigarette alternatives are supplied for purchase by tobacco companies - begging the question of whether or not they are "re-normalising" the act of smoking.
People are four-times more likely to successfully give up when they combine support with approved medication instead.
Tobacco strategy coordinator Anita Imberger says there has also been no research on the effect e-cigs have on the human body:
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