The Isle of Man’s exposure in the UK press this week is on a par with a major advertising campaign.
The Island has just been crowned the best stargazing location in the British Isles - something which attracted UK press attention, reaching millions of people worldwide.
The last time the Island received a boost like this was from a TV advertising campaign in 2009/10 which cost well over £1 million.
Head of tourism Angela Byrne says some basic PR work has spawned the numerous write ups - and is branding the coverage priceless:
School meals report doesn't let people know about [CENSORED]
Roadracing documentary showcases familiar faces!
Silly Moos site gets green light from planners
Manx Rally this weekend
Minister defends £2.2 million loan to King William's College
Off-Island vehicles owe £75k in unpaid parking tickets
Government doesn't know how much MHK's questions cost taxpayer
Cregneash bus campaigners to host coffee morning
